10l10 — a place for ideas
A bilingual space for stories, projects and the ideas behind them.
LILIT RASHOIAN
The name is the mark. Identity and media kit for stylist and art director Lilit Rashoian: thin typography, a quiet palette and her own photographs.
MLFM
Vintage in a new light. An online store for jewellery, clothing and accessories, with editorial photography, filtered browsing and detailed product pages.
KOOPERATIV
A wardrobe with character. A multibrand concept store with fashion photography, clothing and accessories, size selection and detailed product pages.
MOSCOW SEASONS
Christmas in the city. Holiday cups and banners for the Moscow Seasons street festivals, commissioned by the Moscow Government: city skylines, baubles and snow.
MOSCOW TEA PARTY
Old Moscow in your hand. Cups for the Moscow Government: engravings of historic buildings, a hand-lettered logo, a botanical pattern and a QR code.
EURASIAN DIALOGUE
A geography of opportunity. Identity and brand book for a non-profit: a compass mark, an arrow pattern, a palette and applications.
RENDEZVOUS
Time for yourself. Website development for a Toronto barbershop group: large type, video, locations with photographs, online booking and the app.
BEAR HATS
A cover that sells the season. Marketing for knitted children’s hats on Ozon: an ABC analysis, a new cover for the bestseller and ad tuning doubled orders in three weeks.
RUSSIAN RAILWAYS
Wheat and rail. Two patterns for Russian Railways, Wheat and Path, and merchandise that carries them: mugs, cups, bags and a pen.
CIDER & POIRÉ
An orchard inside the letters. Cider and poiré labels: a countryside orchard inside bold letters, a light botanical background and bottle renders.
OZON
Kit in brand colours. Sportswear and merchandise for OZON: T-shirts in the brand blue and pink, gradients, stripes and shorts with the logo.
FANTASIES 2A
A book by the pupils. Layout of a collection of second-graders’ stories and drawings for the Primakov Gymnasium: cover, type and pages with the children’s drawings.
LOGOS
Marks with different characters. Logos for the clothing brand Elina DaEva, the international trading company Murex and the camp life project.
IZZY
Scooter sharing in motion. Website development for a Tashkent scooter rental service, designed by Grid Rebels: three languages, scroll animations and safety rules along a route.
Have an idea? Let’s turn it into a project
Whether it’s a brand, a website or a product, send us a few lines about it. We’ll reply with questions and first thoughts.
or write to leads@10L10.ru